👋🏽 I’m Lineo (pronounced di-ne-wo) a brand strategist & art director helping hotties build brands as hot and influential as they are 🐎

Web Design & Development

Visual Identity Design

Art Direction

Packaging

Editorial

Web Design & Development Visual Identity Design Art Direction Packaging Editorial

Sneakprint Brand Identity Design 2023

Sneakprint Brand Identity Design, Web Design 2023

About

How you look impacts how you show up ☝🏽

The same is true for your brand. I take BIPOC beauty and lifestyle brand’s from hot-mess to hot af through culturally attuned strategic brand design.

Portfolio

Give your brand a hot af real-world identity

  • HOSTED Brand Identity

    HOSTED

    Brand Strategy, Identity Design — 2023

  • Logan & Friends - Pioneering a bold new era in education

    Logan & Friends

    Brand Strategy, Identity Design, Web Design, Editorial Design — 2023

  • Acid Food & Wine Bar - Doing Things Differently

    Acid Bar

    Brand Strategy, Identity Design, Web Design –– 2022

  • LUNA Hair + Body

    LUNA Hair + Body

    Identity Design, Packaging — 2022

  • Seven Store - Elevated Everyday Wear

    Seven

    Brand Strategy, Identity Design –– 2022

  • Wine-ish

    Wine-ish

    Brand Strategy, Identity Design –– 2022

  • From Phoenix

    From Phoenix Candle Company

    Identity Design, Packaging -- 2021

  • Conversation Lab

    Conversation Lab

    Brand Strategy, Identity Design — 2022

  • REDBAT Posse + Dear Friends

    Event Brand Collateral — 2022

  • Zulzi

    Brand Collateral –– 2021

  • Masodi Organics

    Masodi Organics

    Brand Strategy — 2022

Now Booking

Your brand should be a baddie too ☝🏽

From strategy to, well, whatever comes next, we’re crafting identities that resonate. We’re currently accepting project inquiries for Q2 2024.

Building my 🍑 Booty 💸 Bag & 🛒 Brands

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Building my 🍑 Booty 💸 Bag & 🛒 Brands –

Newsletter

Sometimes I write

✸ Newsletter
How to do your own brand audit
How to do your own brand audit

Tired of aimless marketing? Conduct your own brand audit and unveil your brand's true potential. This guide explores five key areas - problem, positioning, identity, content, and conversion - to help you refine your message, stand out from the crowd, and connect with your target audience.

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If you don’t plan your life, Jan will ☝🏾
If you don’t plan your life, Jan will ☝🏾

Posting your 2024 INs and OUTs is hot-trend that many are missing out on because they think goal-setting is girly. Stop being goofy, sir – what are your 2024 New Year’s Resolutions?

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Acid Food & Wine Bar
Acid Food & Wine Bar

Strategy, identity design and squarespace website design and development for Acid; a femme-led food and wine bar in Johannesburg, South Africa

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The Importance of White Space in Design (and life lol)

Please don’t ask me to make the logo, the fonts, the anything bigger – 😭 and why design principles are actually life principles too.

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Demons 👹 Deconstruction & Doja Cat
Demons 👹 Deconstruction & Doja Cat

Why brands that lead with deconstruction will build the category-defining brands of this decade.

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What Victoria’s Secret can learn from 🎀 Barbie
What Victoria’s Secret can learn from 🎀 Barbie

How decentering men can help you create an inclusive strategy for feminine brands

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Normalising Rest with From Phoenix Candle Company
Normalising Rest with From Phoenix Candle Company

From Phoenix is a candle company that allows stressed out self-starters to set the mood for mindfulness.

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Content Creation for Muggles
Content Creation for Muggles

Why entrepreneurs and founders (muggles) need awe-inspiring magical content creation to capture their audience's time and pocket.

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Love Aya: Postpartum care for modern mindful moms
Love Aya: Postpartum care for modern mindful moms

Love Aya is a community for mindful modern moms, focused on demystifying the postpartum experience in a real, ‘things your mom wouldn’t tell you way,’ helping them feel prioritised and empowered.

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Workshops & Events

Sometimes I teach

I’ve had the privilege of guest lecturing at institutions like the University of Johannesburg and Open Window Institute, focusing on the power of personal branding.

My hands-on workshops at 99 Juta and collaborations with The Design Kids SA in Cape Town have allowed me to connect with and inspire budding designers and brand enthusiasts.